I am all about observing how identity and masculinity is constructed and performed at the gym, others of course. I did not want this blog to be about me and my workout but at the same same, I do weird things too. Like the other day, I noticed that the plastic bag where I keep my protein (not pimped with Valrhona anymore) is a bag from the magazine store Papercut. It’s like the Magma of Stockholm.

Coincidence? Probably not… Would I ever keep my protein in a plastic bag from H&M? Not bloody likely. Performing identity through details…

As I was writing this I concidered to change it to an all white plastic bag instead. Then I realised that it would be minimalism, and cool per definition. A bag from Systembolaget would be neutral, right?