I sorta get it, the correlation between big muscles and masculinity that is. But what I do not get is the graphic design of gainers, protein powder, amino acids and stuff… Did “masculine” graphic design end to evolve 1993? I am talking about tribal tattoos, Absolut Dance compilation albums, bottles of poppers, the designers inspirational list can be made long. I should have known that people doing graphic design for gym or gym products have no sence of style. I did not expect them to go Swiss minimalism. But seriously. Look at this. Or this. Or this.