A few years back, I hanged out with this tattooed guy. We had a quite harsh lingo going on between us, as friends, as flirty friends. One day I was checking out his slim and quite sexy arms when I saw it! His latest tattoo looked exactly like the logo of Indiska, a semi-hippie low price chain in Sweden feat walking elephants holding each others tails with the trunk. I told him, naturally and he was, naturally not amused.

The other day I went to the gym and this cute guys turned his back against me and displayed a tattoo and I am pretty sure that it was the contours of the horse logo of exclusive Swedish bed manufacturer Hästens. Why would someone do that? Is it code for “use me as a matress”? Or is a Swedish variation of tattooing the Chanel logo?