Entering the free-weight room of McFit by KaDeWe I thought I entered a wet dream; the walls were made of raw concrete. Would I be able to concentrate on working out when I really just wanted to go around and talk dirty to the concrete? But there were something wrong here, was it the sound that was not quite right? Was it the smell of a generic gym rather than a basement? As I walked closer I realised that the walls were not made out of concrete but covered by huge printouts. There were no concrete, only the illusion of concrete. Sad and getrixed I started my very first gym session in Berlin.